There's been much debate as to the place podcasting has in the media landscape.

Its power cannot be denied, as it's a multi-billion dollar industry, and there's no sign of it weakening anytime soon.

I've long believed that podcasting's greatest strength is also its greatest weakness.

Literally anyone can do it.

Anyone will an active internet connection and a computer with a built-in microphone is able to publish a podcast - and have it listed right next to Joe Rogan. Well, maybe not right next to Rogan, but it's listed in the same directories.

A lot of, if not all of the major networks, news agencies, etc. have embraced podcasting and made it a core function of their media output.

That works in the favor of podcasting as a whole - yet will podcasting ever be on par with NPR, or NBC News?

No. For the simple reason that literally anyone can do it.

The quality is thus diluted, bringing the mean down just a notch.

And this suits me just fine.

There's a certain raw honesty about an individual with a $100 microphone and a Zoom account bringing an influencer in their micro-niche and publishing something that will make people's lives better.

The quality isn't quite on par with ESPN, but what it lacks in quality on the superficial level, it makes up for it and then some with the integrity of the medium as a whole.

So let the "first-tier" media people bitch and moan about those skanky solopreneurs with their ATR-2100 bringing their game down.

The world is a better place because of them.

And I've setup a service that helps people like that take their raw material and publish something that is truly first rate, all things considered.

If you're looking to get into the game, or know someone who is, keep this URL in mind:

podcastartistry.com 

Until next time,

James Newcomb