Have you ever watched a postgame interview where an NFL team got completely hosed by a late penalty, or non-penalty, that cost them the game? 

There's always human error of course, but sometimes these penalties are so egregious, you can't help but wonder if they're intentionally helping out a certain team to win the game.

Anyway, the coach is always so diplomatic about it. They say, "I disagree with the call, but I respect the call." Words to that effect.

Now you know there's bad blood in the elite ranks of pro sports. It seems like the coach could at least make his case in the presser why the ref got it wrong, how they would have won the game without the intervention by the ref.

It seems like they would want it known to the world they were in the right, the ref is wrong.

Except you realize the coach and those players aren't just playing for that one team within the NFL.

They're playing for Team NFL.

The NFL is the biggest sport in America, but they've got intense competition to contend with. Baseball is probably a close second to NFL, people are still really into basketball both men and women, hockey is still a thing - sort of - and there's all kinds of sports, activities that are competition for the NFL's fans.

So a coach dogging out one of its refs in a press conference is just plain bad for business.

And the coach knows it. He knows what team he's really playing for, and it's not necessarily the one that hired him to be their coach.

I'm not saying there's anything wrong with this of course. This is one of those "observation, not a complaint" type of situations.

But it put me in mind of something a musician told me in an interview I did years ago: Your competition is the couch. 

A group of musicians that calls themselves a band isn't necessarily fighting other musicians. To do so would be counterproductive, if not self-destructive.

A band is much better off finding a tribe of people who resonate with them on a deep emotional level, maybe for a cause or an ideology of some sort, and serve them. 

Where's the competition in that? 

There is none when you think of it that way.

Or you could apply this to a podcast, a YouTube channel, or any type of content creation where people beside your mom listen to you.

If what I'm saying makes sense, then we should be working together. 

And by WE, I mean Team JNS - James and Sana. 

Sana's a wiz when it comes to marketing and being a people person.

And I just do my best to keep up.

Now that we're reasonably settled in our new digs in Minnesota, we're beginning to take on new clients for podcast and audiobook production, marketing coaching. 

Basically anything that has to do with hitting a button that says "publish".

If you've got a need for such things, and you like what I have to say, then maybe we're meant to work for and with each other.

I've got some tweaks to make to our website, so I don't want to share the link in this email, but if you want to setup a call, just reply to this email and let's talk.