A couple weeks
back, I sent an email to my list of subscribers talking about the "6 psychological triggers" that enable one to ethically persuade, dare I say manipulate any type of transaction in your favor.
I had heard these 6 triggers from a package of sales type materials I purchased years ago, and it turns out the package I bought was echoing a structured set of "Laws" made famous by the great Robert Cialdini, author of
Influence: The Psychology of Persuasion.
That's where our guest on today's episode comes in. Mike Howard has been reading my emails for awhile, and he replied to the email wanting to discuss this topic. I said I'd love to, but let's get on a zoom call so I can
record it and share with my audience!
He happily agreed, and what you'll hear in this episode is what came of it.
Oh, by the way, the 6 psychological triggers of persuasion are:
- Expert authority
- Likability
- Commitment and consistency
- Reciprocation
- Social proof
- Scarcity
And it turns out there's a seventh Law that Cialdini has introduced recently, Unity.
Enjoy this episode of my new podcast called Broke v. Busy.
And remember
you're always selling something, even if it's in the most non-salesy environment possible.
https://player.captivate.fm/episode/081e7d8e-ace5-4758-b223-793ac3b470db